SEO & Video?
Today, Google dominates the internet and continues to source millions of people daily to different webpages & websites. While Google has been a great source of help for billions of people… we, as business owners, need to make sure that we are utilizing this traffic source to our benefit.
I know from personal experience that within a month timeframe, 30%-40% of our clients will find our company through a Google search. Research has actually shown that 93% of online experiences originate from a search engine. So how do we as business owners begin to have an online presence on search engines like Google, Bing & DuckDuckGo? That answer is SEO.
SEO stands for Search Engine Optimization
In a nutshell, search engines analyze your website so people can find your page & services. If you would like to dig deeper, watch this video. It breaks it down perfectly:
ways to increase your SEO rankings
SEO is something that every business owner will eventually need to consider in their marketing efforts. Here is a list of things that can help in your SEO efforts.
Place key titles & phrases that relate to your services on your website.
Create backlinks to your website. (Other websites & pages that can redirect someone to your website.) For example, we have Facebook, Instagram, LinkedIn, Vimeo, Youtube, Clutch, UpCity, Wedding Blogs….. the list can go one. But it is key to have these.
Quality content that makes your audience interact & linger longer on your website….. and this is where VIDEO comes in.
Why video will increase your SEO Efforts
Due to the lack of words & phrases, a lot of people underestimate the power of video, but video offers a whole new component that text can not offer. Interaction with your website.
Video on your website has a 157% increase in organic traffic.
Search engines (Google in particular) track the number of clicks that your website takes in. So with video on your website, you are automatically increasing your click-through rate, which ultimately gives your website a better ranking.
Search engines also wants to see interaction on your website and the amount of time people stay on your page. Video not only makes your audience interact with your website, but it also enables them to stay longer!
What you Need to do:
Create quality video and make sure it is something that is WORTH watching. If your business has a FAQ page, consider turning that page into a video. Answer questions, provide information and make it personable.
Place your video(s) on your website and if you have more than one, make sure to USE IT! I can not tell you how often we see people not putting their videos on their website. It’s free SEO optimization!!
Overall, video increases your activity level on your website and it gives Google a way of finding quality content on your website. The more content you produce and place online, the more potential you have of clients finding you on Google.